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The people who know internet marketing have been saying that brick and mortar businesses should be taking note of the local space that is being created on the internet. All of the major search engines have some form of a local listing. Here are at least some reasons that those with a brick and mortar business should take notice.
1- You need to be easily found on the internet when your customers are searching for you or your industry on the internet. The last thing that you want is to have a frustrated ex-customer (because they could not find your phone number on the internet). If I need to call you I am no longer looking in a phone book on my shelf. I am hitting the computer and doing a search.
2- If you have a local sphere of influence, then you must be found when someone searches using a geo-qualifier, such as auto mechanic in Riverside, California). If I were an auto mechanic in Riverside, I had better be showing up. This is someone who if far more likely to be a customer than someone who searches, "auto mechanic".
3- Bing, formerly Live.com, may be onto a new standard for local search. They look very similar to Google local search, but a handy little feature that you may be interested in and just may get you some more business. When someone searches the local pages, not only will they get the business name, address, phone, hours of operation and a map to that place, but it also list local businesses in the vicinity of the business that was clicked on. That could be incredibly helpful in planning trips to areas that I am not familiar with. I will likely do business with someone that I may not have otherwise, because of this small addition in the Bing local search.I have tested this and it is not perfect as it does not always return the most logical, but it should come around.
4- It is much easier to rank well for in the search engines and it converts far better. Plain and simple, you will be reaching far more of your targeted market in local search than you will be with other phrases.
If you are a local brick and mortar business, you should be going loco over local internet marketing. The opportunities are endless and the return is far better than other internet marketing efforts. This will also be easier to establish yourself in, cost less money, and happen much quicker.
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